This spreadsheet contains eight calculators you can use to make marketing decisions. It contains the following:

Sales Revenue - represents net revenue after sales returns and allowances and discounts.

Cost of Goods Sold - the cost of the sales.

Gross Margin - Net revenue less cost of goods sold.

Selling Expense Ratio - Total selling expenses divided by sales.

Inventory Turnover - On average, the number of times per year you "turnover" the inventory.

Mark-up based on Cost - Mark-up divided by cost.

Markup Based on Selling Price - Mark-up divided by selling price.

Markdown - Markdown in dollars divided by the original price.

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